News

Apple’s iTunes Match Still Sitting on Launchpad

Published on November 1, 2011
by John Paczkowski

Apple’s promised iTunes Match launch date of “late October” has come and gone with no sign of the new service, which allows people to remotely access the songs in their private collections, regardless of whether or not they were obtained through iTunes.

Though not an anomaly by any means, it is fairly unusual for Apple to miss a hard launch date that it has so publicly set. So there’s clearly a good reason for the delay. The most obvious: Apple won’t launch the service until it’s got it right and it hasn’t quite got it there yet.

The company did not respond to requests for comment or an updated ETA.

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