New Delicious Buys Competitor That Disparaged Its Redesign

Published on November 9, 2011
by Liz Gannes

Criticizing your famous deep-pocketed competitors is usually just a way to get attention. But for, a self-promoting blog post critique of the YouTube co-founders’ recent revamp of Delicious turned out to be pretty lucrative.

That’s because AVOS today announced it is buying “to accelerate link-saving and searching capabilities in Delicious,” said AVOS CEO Chad Hurley. is a two-man Australian social bookmarking start-up that earlier this fall flagged AVOS’ relaunched Delicious as “one step forward, two steps back.” (They weren’t the only ones being critical; many users were up in arms about lost features and underwhelming new stuff after AVOS took Delicious over from Yahoo.), which was founded just under a year ago, will be shut down over the next two months and its co-founders will apply their know-how to Delicious.

Here’s the relevant portion of the critical blog post from September by’s Alex Dong:

Two steps back

1) The main way to get links into delicious is still via bookmarklet. Given the high ratio of people using facebook and twitter, why should I manually bookmark a link if I have already retweeted it? Or liked it in my little walled garden? provides 10+ connectors into popular social networks. Setup once and links will start coming in automatically.

2) Lack of a solid social search. The playlist for the web is a great concept but will your interior “design” tag mean the same as my software “design” tag? Tagging as a device to build a taxonomy starts to collapse when people use same tag for different things. Quora solves this problem quite well by labouring out a taxonomy of its own. provides a search interface so essentially you have your own google for your links as well as your friends. There’s no need to tag – you can if you want, but you don’t have to in order to create value.

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