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Marketers Are Never Gonna Dance Again, Thanks to Google

Published on August 12, 2009
by Andrew LaVallee and Jessica Vascellaro

Some people go to conferences for the networking, others go for the keynote session and still others, apparently, go for the dancing. Not this year.

One of the highlights of the annual Search Engine Strategies conference in San Jose, Calif., has been Google’s (GOOG) party, known as “Google Dance,” at its Mountain View headquarters. The search giant canceled it this year, however, citing cost-cutting efforts.

“Like most companies are doing these days, we’ve been looking carefully at our expenses and are being more mindful about how we spend our money,” Google spokesman Matt Furman said. “Though we’ve enjoyed hosting the Google Dance in conjunction with SES in past years, we’ve decided not to host it this year.”

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