Few AT&T iPhone Users Fleeing to Verizon, Sprint

Published on November 16, 2011
by John Paczkowski

Though you might assume otherwise, the iPhone’s debut on rival networks Verizon and Sprint hasn’t really fazed AT&T. In fact, the carrier doesn’t seem to miss the iPhone exclusivity it once had at all. Nor does it have reason to, according to Glenn Lurie, the company‚Äôs president of emerging devices.

Lurie says that total churn — the number of customers who cancel service — has remained largely unchanged since Apple inked its deals with Verizon and Sprint. “Churn has not moved at all,” Lurie claims.

In other words, iPhone users are sticking with AT&T, though they now have two more carrier options, and few good reasons for that loyalty. Remember, it wasn’t so long ago that iPhone users’ biggest complaint was AT&T.

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