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Wikipedia Gets $500K from Brin and Wojcicki — But What It Really Wants Is Small Donors

Published on November 18, 2011
by Liz Gannes

Google co-founder Sergey Brin and 23andMe co-founder Anne Wojcicki’s Brin Wojcicki Foundation just gave $500,000 to the Wikimedia Foundation as part of its annual fundraising drive.

On Wednesday, the first day of this year’s campaign, Wikimedia pulled in $1.2 million, the most it’s ever raised in a day, from 61,000 individual donors, the most it’s ever had in a single day.

The foundation’s annual budget is $28.3 million, and it tries to raise most of that from small donors.¬†¬†Last year’s drive drew more than 500,000 donors, most of whom gave $25 to $30, said Wikimedia spokesman Jay Walsh.

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