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Amazon Could Sell 12 Million Fires in 2012

Published on November 22, 2011
by John Paczkowski

How many Kindle Fires will Amazon sell next year?

Enough to claim a decent chunk of the tablet market, says Citi analyst Mark Mahaney.

Mahaney estimates that Amazon will sell 12 million Fires in 2012 to wrest a 15 percent share of the tablet market from Apple. If he’s right, the Fire will end up generating about $3.2 billion in revenue, or about 5 percent of Amazon’s total.

“The path is clear,” says Mahaney. “With an aggressive pricing strategy, an unmatched content cross-sell opportunity, a market-smart form factor, and probable product improvements — Amazon can own a substantial segment of the Tablet market.”

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