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Intuit Plans to Offer Free Phone Tax Advice

Published on December 1, 2011
by Ben Worthen

Tax-preparation software made by Intuit Inc. is supposed to help taxpayers avoid using accountants.

But the company said that in an effort to woo new customers, it is adding a new feature to the 2012 TurboTax: some 700 live tax advisers who will answer customers’ questions by phone, for free.

Intuit didn’t provide a precise figure, but said it plans to spend millions of dollars to provide the tax-preparation assistance, which starts in December and runs through the end of April. It said it hopes the effort will keep its TurboTax business growing at its typical 10 percent-plus annual clip.

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