Commerce

Google, Retailers in Talks on Fast-Delivery Service

Published on December 1, 2011
by Amir Efrati and Stu Woo

In a potential strike against Amazon.com Inc., Google Inc. is in talks with major retailers and shippers to create a service that lets consumers shop for goods on the Web and receive orders within a day for a low fee, according to people familiar with the matter.

Google’s move into fulfilling delivery of physical goods is motivated largely by Amazon, these people said. Amazon’s growth has surged in recent years with a service called Prime that allows people to receive many items they order from the site in a day or two for a $79 annual fee, analysts said.

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