Starbucks Unveils Its First iPhone Apps

Published on September 23, 2009
by Andrew LaVallee

Starbucks (SBUX) is launching a store-finding and menu-information application for the iPhone, and is testing a second app that will let customers use the phone as their Starbucks card.

The two apps are the coffee chain’s first for the iPhone and iPod touch. It has previously offered mobile services, such as the ability to send a text message to locate a nearby store, and has worked with Apple (AAPL) to make in-store songs available through iTunes.

The apps resulted from customer feedback it received via social-networking sites and My Starbucks Idea, the online community it launched last year, said Stephen Gillett, its chief information officer. “We think it’s really talking to our customers in new ways.”

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