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Apple’s iPad Looms Large as Small Businesses Start Making Tablet Plans

Published on December 29, 2011
by Ina Fried

Nearly three-quarters of small businesses are planning on buying a tablet over the next year, with the iPad topping the consideration list, according to a new survey from NPD.

Even the smallest of businesses are considering tablets, though only 54 percent of those with fewer than 50 employees are planning on buying a tablet, compared with 73 percent of all businesses with fewer than 1,000 workers. That last figure is up five percentage points from a quarter earlier, NPD said.

On average, the small businesses surveyed plan to spend around $21,000 on tablets in the coming year, though that amount varies greatly based on the size of the firm.

“Businesses of all sizes appear to be determined to capitalize on the tablet phenomenon,” NPD analyst Stephen Baker said in a statement. “The iPad, just as it is in the consumer market, is synonymous for ‘tablet’ in the business market.”

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