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Battle of the Bands: Tech Firms Compete for Rock Stars

Published on January 3, 2012
by Ben Worthen

Shortly before Oracle Corp. Chief Executive Larry Ellison gave his keynote speech about a new cloud-computing effort at his annual customer conference here in October, a surprise guest came on stage: Sting.

“I’m very impressed by the great technology produced by this company,” the superstar singer told 46,000 techies, for whom he performed later that night.

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