Apple Event Could Spotlight Jobs’s iTextbook Vision

Published on January 3, 2012
by John Paczkowski

Apple’s first media event of the year will not see the debut of a new iPad or the long-rumored Apple Television, though it will showcase something equally close to the late co-founder Steve Jobs’s heart: Textbooks.

Sources close to the company tell AllThingsD that the event will involve an initiative related to iBooks in education, presumably with some sort of tie-in to iTunes U.

Details beyond that are slim, though we’re told that this is an effort Jobs had been involved with in the months prior to his death. That could mean that it’s the textbooks-on-iPads plan that Jobs famously discussed with biographer Walter Isaacson. Fox’s Clayton Morris is hearing something similar.

The textbook market is certainly ripe for digital disruption, but the players that have emerged so far are pumping in a lot of cash with little to show for it.

Of course, as is always the case with tight-lipped Apple, the event could center on something else entirely. We’ll find out either way later this month.

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