Google Spends for New Consumer Education Campaign

Published on January 17, 2012
by Tom Loftus

Google today rolled out a new effort designed to educate consumers on technology terms like “cookies” and “IP addresses” and explain a few things about privacy online.

Google calls its effort “Good to Know,” and it’s a continuation of a campaign that began in Europe in the fall. Beyond the obligatory website, which features how-to videos, the campaign incorporates online and print advertisements in newspapers and magazines nationwide as well as advertisements for straphangers in New York and Washington D.C. subway stations. Google says Good to Know is its largest consumer education campaign. A Google spokesman said the company is spending “tens of millions of dollars.”

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