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Pearson, McGraw-Hill, Houghton Mifflin Harcourt Join Apple in iPad Textbook Effort

Published on January 19, 2012
by John Paczkowski

In order for it to succeed, Apple’s new iPad textbook store needs the support of the textbook industry. And it appears to have it.

Joining the company in this new effort: McGraw-Hill, Pearson and Houghton Mifflin Harcourt, a publishing triumvirate that produces the majority of textbooks currently available. “We have had some phenomenal companies really work with us,” Apple SVP Phil Schiller said this morning. “They have been great partners with us.”

Indeed, all three seem to have bought into Apple’s textbook pricing plan, which is something of a miracle. High school textbook prices in the iBookstore’s new textbook category: $14.99 or less.

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URL: http://allthingsd.com/20120119/pearson-mcgraw-hill-houghton-mifflin-harcourt-join-apple-in-ipad-textbook-effort/