Media Consultant Michael Wolf Is a Media Consultant Again

Published on February 24, 2010
by Peter Kafka

It must be “hang out your shingle week” for big media vets.

First, CBS (CBS) digital dealmaker Quincy Smith and crew formally unveiled Code Advisors, the M&A shop they’ve been assembling for nearly a year. Now comes Michael Wolf, last seen in the halls of MTV Networks, where he was COO for a bit more than a year.

That was all the way back in 2007, but Wolf’s contract with Viacom (VIA) kept him more or less tied up until 2010. Now he’s opening up his own shop: Activate, a boutique media and tech consulting firm.

That’s a return to form for Wolf, who made his reputation as a tech-savvy media consultant at both Booz Allen and McKinsey (for a time capsule that’s also 100 percent up to date, see Kurt Andersen’s 1997 New Yorker profile of Wolf). He says he’s self-funding the operation, and won’t need to take on investors, as he already has paying clients (whom he won’t name).

He also has a co-worker: Anil Dash, the longtime veteran of blogging software pioneer Six Apart, who is now a director at Expert Labs. Dash says he’ll keep his job at the nonprofit, which is a sort of tech/good government mashup, and split his time between that and Wolf’s shop.

And yes, just because people still mix them up–Wolf is not Michael Wolff, the bomb-throwing media agitator/aggregator. That’s this guy.

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