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More Than 50 Percent of U.S. Adults Used Cellphone for Holiday Shopping

Published on January 30, 2012
by Lauren Goode

A new report from Pew Research Center says that more than 50 percent of U.S. adult cellphone owners surveyed used their devices for shopping purposes while they were in a store this past holiday season. Some 38 percent of cellphone owners called a friend for purchasing advice; 24 percent looked up online product reviews; and 25 percent used their phones to try to find better deals elsewhere or online. In early January, IBM Research reported that mobile shopping in December 2011 doubled from the same holiday shopping period the year before.

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