Dive Into Media

Vevo’s Rio Caraeff Profits From Ubiquity (Video)

Published on January 31, 2012
by Liz Gannes

Rio Caraeff doesn’t run a normal start-up. His two-year-old Vevo, which is a video distributor for the music labels, took in $150 million in the past year. The trick (besides having access to all that content from day one)? To ignore the media industry wisdom about scarcity, he said.

Here’s his interview at D: Dive Into Media today with Ina Fried:

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URL: http://allthingsd.com/20120131/vevos-rio-caraeff-profits-from-ubiquity-video/