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PayPal Woos Developers in Bid to Protect Its Turf

Published on November 3, 2009
by Geoffrey A. Fowler and Jessica E. Vascellaro

EBay Inc.’s (EBAY) PayPal plans to unveil a new system that makes it easier for software developers to integrate the online payments system right into their programs–as the company takes new steps to protect its turf.

With the new open software, called Paypal X, users won’t have to type their username and password into a separate PayPal Web site in order to complete a payment. Instead, people will be able to sign into PayPal and make purchases, such as virtual weapons, right inside an application such as a game.

“We’re taking all of our product capabilities and making them open and that much easier for you to use,” said Scott Thompson, PayPal’s president.

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