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Apple Emerges as Nintendo's Game Rival

Published on November 11, 2009
by Daisuke Wakabayashi

Satoru Iwata, the president of Nintendo Co., is a self-proclaimed Apple Inc. (AAPL) fan. He carries an iPhone and uses a Mac laptop. So when Mr. Iwata says Nintendo and Apple aren’t competitors, he should know what he’s talking about.

Nintendo, whose gadgets and software dominate the portable-videogame market, faces the greatest risk from the emergence of Apple’s iPhone and iPod Touch as gaming platforms. But Mr. Iwata says attempts to create a rivalry between the two companies make him “uncomfortable,” because he says it isn’t true. He argues the companies appeal to different consumers.

Yet Apple has made clear that it intends to go after Nintendo’s turf.

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