Web Firms to Adopt “No Track” Button

Published on February 23, 2012
by Julia Angwin

A coalition of Internet giants including Google Inc. has agreed to support a do-not-track button to be embedded in most Web browsers — a move that the industry had been resisting for more than a year.

The reversal is being announced as part of the White House’s call for Congress to pass a “privacy bill of rights,” that will give people greater control over the personal data collected about them.

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