Samsung’s Not Doing Well in the Tablet Market? You Don’t Say …

Published on February 28, 2012
by John Paczkowski

Here’s something you don’t see every day: An executive at a consumer electronics company admitting that one of its businesses isn’t doing so well.

That’s exactly what Samsung product strategy executive Hankil Yoon did earlier today when he offered this candid assessment of the company’s efforts to field a successful tablet to reporters attending a media event at Mobile World Congress in Barcelona: “Honestly, we’re not doing very well in the tablet market.”

Which is, of course, true. Samsung’s Galaxy Tab line of tablets hasn’t really found traction in the market, which continues to be defined by Apple’s iPad.

An unusually frank admission for a Samsung exec, though Yoon did follow it by talking up the prospects for the Galaxy Note “phablet.” The company clearly has high expectations for the device, despite criticism of its stylus and 5-inch form factor (Walt Mossberg likened using it as a phone to “talking into a piece of toast”). Yoon says Samsung expects to ship 10 million Notes this year. That’s an aggressive target, but evidently the company feels it will be a big draw for the mass market.


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