Apple Could Sell 12 Million New iPads This Quarter

Published on March 20, 2012
by John Paczkowski

Phil Schiller, Apple’s senior vice president of worldwide marketing, says last week’s iPad launch was the company’s strongest ever. And while it does include nine days of preorders, opening weekend iPad sales of three million is an impressive feat. How many companies can claim to have sold three million tablets total, let alone in just under four days? Not Motorola. Not Research In Motion. And certainly not Hewlett-Packard.

Three million is a big number — bigger than expected, perhaps. And with the device headed to 24 more countries this Friday, Apple is just getting started.

Indeed, UBS analyst Maynard Um says sales for this quarter could be massive.

“Apple has sold ~750,000 new iPads per day since launch on Friday,” Um said in a note to clients. “If there are no supply shortages, this would imply a run rate of ~12 million new iPads between launch and the end of the quarter. We continue to believe there could be upside to our 12 million estimate for the quarter.”

Notably, Um here is referring to sales of the new iPad only. Which means there’s likely even more upside to that upside he mentions when it comes to sales of the new iPad and iPad 2 both.

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