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Once Shunning Ad Promos, Google Now Flaunts Itself

Published on March 27, 2012
by Amir Efrati

After years of touting the superiority of online advertising, Google Inc. is taking a decidedly different approach to promote itself in areas where its rivals dominate.

The Internet company is spending big sums on TV, magazine and newspaper ads to promote new services, including its Google+ social network and Chrome Web browser. Google’s ad-spending as a percentage of revenue is now almost on par with rival technology companies such as Apple Inc., Microsoft Corp. and Yahoo Inc., according to new data.

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