Studios Make Bigger Push for Digital Sales

Published on December 28, 2009
by Sarah McBride

The Showtime cable-television network has begun selling episodes of its hit series “Weeds” online, weeks ahead of the DVD release.

The tactic, by “Weeds” producer Lions Gate Entertainment Corp., is the part of a more aggressive effort Hollywood is taking to boost online sales of digital movies.

Studios have become bolder in how they push their shows and movies over digital channels. Earlier this month, Sony Corp.’s (SNE) Sony Pictures started making online rentals of its hit movie “Cloudy With a Chance of Meatballs” available for owners of some Sony TVs and other devices, well before the film’s Jan. 5 release on DVD.

A Sony spokesman declined to say how many consumers were taking the offer.

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