Mobile

Nokia: We’re Building Lumia 900s as Fast as We Can

Published on April 18, 2012
by John Paczkowski

We won’t know for certain how many Lumia 900s Nokia and AT&T have sold, until the companies report second-quarter 2012 financial results this summer, or release official sales data. But it turns out that the recent Lumia 900 stock-outs AT&T has been experiencing are a pretty good indicator of how the device is faring at market.

Looks like the software glitch that plagued early versions of the handset — and prompted Nokia to offer replacement devices to consumers affected by it — hasn’t had much of an effect on inventory. The company says that far more consumers have opted to patch their Lumias with the software Nokia has provided than have swapped them for new ones at a local AT&T store.

In other words, if the cyan version of the Lumia 900 is out of stock at AT&T’s online store (as it currently is), it’s because it’s sold out for the time being, not because Nokia is scrambling to update and recertify returned handsets.

“The inventory situation is primarily a function of demand because we are seeing that most customers are opting to keep their units and simply update via Zune,” Nokia spokeswoman Karen Lachtanski told AllThingsD. “So the impact of customer swaps is insignificant. We are producing more devices to satisfy demand as quickly as possible.”

That’s a good sign, indeed. And further evidence that sales are exceeding expectations, as Paul Roth, AT&T’s president of retail sales and service, recently claimed.

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URL: http://allthingsd.com/20120418/nokia-were-building-lumia-900s-as-fast-as-we-can/