Despite Crackdowns, Sina Still Winning the Weibo Game

Published on April 28, 2012
by Loretta Chao and Josh Chin

Chinese microblogging site Sina Weibo may be in the midst of its most aggressive crackdown yet following an explosion of political rumors among users, but it is still beating Tencent in the microblogging race in China, according to a McKinsey & Co. report released this week.

According to the report, social networking is becoming a more important means of communication and information gathering in China, where 36% of PC users said social media sites are their favorite source of content. Chinese users spend an average of 46 minutes per day on social media sites, the report says, while users in the U.S. and Japan spend 37 minutes and seven minutes on the sites per day, respectively.

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