Foursquare Joins the Coupon Craze

Published on May 9, 2012
by Spencer E. Ante

Foursquare doesn’t want to be another popular — but unprofitable — social network. Its new plan to make money? Personalized coupons.

The company, which lets users alert their friends to their location by “checking in” via smartphone from coffee shops, bars and other locations, revealed for the first time that it plans to let merchants buy special placement for promotions of personalized local offers in July in a redesigned version of its app. All users will be able to see the specials, but must check into the venue to redeem them.

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