U.S. Sales Are Bright Spot for Nokia’s Lumia

Published on May 9, 2012
by John Paczkowski

Though demand for Nokia’s new Lumia smartphones has been spotty across the globe, the Lumia 900 continues to sell reasonably well in the U.S. Retail checks conducted by Raymond James analyst Tavis McCourt suggest that the device is the second-best-selling device at most AT&T stores, after the iPhone.

Encouraging news for Nokia, which was recently sued — stupidly — by an irate shareholder over disappointing Lumia sales. Indeed, it’s McCourt’s impression that demand for the Lumia in the States is still quite good.

“Our conversations with store reps indicated no signs of Lumia demand ‘falling off a cliff’ following the reasonably strong launch week,” McCourt says. “Clearly, at $99 and with very noticeable retail store support from AT&T reps, the Lumia launch in the U.S. was built for volume.”

Certainly, Nokia sounds pleased with the device’s performance in the U.S. In an interview with PC Magazine earlier this week, the company’s U.S. president, Chris Weber, reiterated earlier claims that Nokia is selling Lumias as fast as it can make them.

“Demand has been outstripping supply for the first couple of weeks, and we’ve been working hard to rectify that,” Weber said. “The demand for cyan [phones] is significantly outpacing supply.”

Sadly, that doesn’t seem to be the case abroad. When Nokia last reported earnings, CEO Stephen Elop said that establishing momentum for the Lumia in Europe has been “challenging.” And according to Bernstein analyst Pierre Ferragu, that remains true today.

“Consumer interest in Nokia’s flagship peaked at very low levels and is now evaporating in European markets,” Ferragu said in a Wednesday note to clients. “The US remains for now an exception.”

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