Gay Dating Site Airs Super Bowl Ad Online

Published on January 29, 2010
by Andrew LaVallee

ManCrunch, a gay dating site, hopes its first commercial will air during the Super Bowl. But if not, it’ll always have YouTube.

The 30-second spot features two rival football fans who brush fingers reaching for the popcorn, which leads to a frantic make-out session. The camera pulls back to reveal a third, bewildered friend watching the commotion. ManCrunch advertises itself as “where many many many men come out to play.”

According to the New York Post, CBS hasn’t said whether it has approved the ad, but a ManCrunch spokesman said the site has been told that all the ad space has been sold–a claim he questioned. The telecast’s advertising is heavy on blue-chip marketers and often rejects racy or political ads, though it’s expected to include one by Focus on the Family this year.

It may not matter, if it goes viral online. ManCrunch, anticipating that it might not make the cut, posted the ad on YouTube Thursday, where it’s already gotten more than 15,000 views.

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