GM to Stop Advertising on Facebook

Published on May 15, 2012
by Sharon Terlep, Suzanne Vranica and Shayndi Raice

General Motors Co. plans to stop advertising on Facebook after the company’s marketing executives determined their paid ads had little impact on consumers, people familiar with the matter said — a move that comes as more companies question the effectiveness of advertising on the social networking site.

The largest U.S. auto maker will continue to expand its use of marketing through Facebook’s pages, in which companies can display content at no cost, these people said.

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