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Wal-Mart, Target Limiting Redbox DVD Purchases

Published on February 3, 2010
by Eric Savitz

Coinstar (CSTR) faces a new challenge to the Redbox workaround.

As Business Week reports, first Target (TGT) and now Wal-Mart (WMT) have imposed strict limits on the number of DVDs any one customer can buy at one time. That’s going to make it harder for DVD kiosk rental service Redbox to get around the refusal of some studios–including Warner Home Video, Universal Studios Home Entertainment and 20th Century Fox–to sell new releases directly to the company, which rents movies for a dollar a day. Redbox is in litigation with all three studios over the issue.

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