Macworld Abuzz With iPad Talk Despite No-Show Apple

Published on February 12, 2010
by Yukari Iwatani Kane

Apple (AAPL) may have decided not to show up at this year’s Macworld trade show, but the show was still abuzz with talk about its new iPad tablet computer, as several companies touted iPad accessories that they plan on offering.

One example: External battery maker HyperMac’s large banner above its exhibit area mentioned iPad as one of the Apple products it is providing an external battery for–even though it doesn’t have one ready yet.

In contrast to some of the criticism by bloggers about the iPad’s lack of key functionality–such as support for Adobe (ADBE) System’s Flash software–many Macworld exhibitors and attendees expressed enthusiasm about the device. Ben Lewis, a sales engineer for Cisco Systems (CSCO), who was demonstrating the company’s WebEx Meeting Center app for the iPhone, said they were excited about the iPad’s easier-to-use interface (“Why do you need to see nested folders in a file structure?”), as well as the bigger screen size which would allow them to add more features. Mr. Lewis said he is personally already planning on buying the $829 iPad 64-gigabyte model with 3G and Wi-Fi.

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