D10

Zynga Still in Early Stage of Mobile Growth, Says CEO Mark Pincus

Published on May 30, 2012
by John Paczkowski

Today, Zynga’s most important platform is the PC, but with mobile usage growing at a spectacularly fast rate, the company will soon have another. Is Zynga ready for that transition?

Onstage at D10 this morning, Zynga founder and CEO Mark Pincus said that the company is well prepared but the money’s not there yet.

“Just as Facebook has been this amazing accelerator for play on the Web, mobile is the accelerator for play beyond the Web,” Pincus said. “Mobile lets you put play in your cab or on the train. And it’s growing very quickly. But in mobile we’re still at an early stage where we’re building audience. Our games are monetizing well in that space, but the audience is still small and growing. It’s going to take a while for the aggregate revenues to get where we want them.”

In other words, it’s going to take awhile for revenue from mobile play to catch up with the sector’s growth.

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