HTC Resists Push Toward Low-End Phones

Published on June 13, 2012
by Lorraine Luk and Aries Poon

Smartphone maker HTC Corp. will stick to its strategy of selling medium- to high-price phones, even though it has been struggling to compete in that price range amid the increasing dominance of Apple Inc. and Samsung Electronics Co.

Taiwan-based HTC, which has lost its once-solid position in the U.S. market, is trying to increase its presence in emerging markets such as China and India. Despite the company’s focus on emerging markets, it has no intention to enter the low-end segment of the smartphone market, Chief Executive Peter Chou said in an interview Wednesday.

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