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Baidu Will Give Apple a Cut of iOS Search Ad Revenue

Published on June 14, 2012
by John Paczkowski

Apple’s deal to add Baidu as a search option for iPhones in China will be a boon to Cupertino in more ways than one.

Not only will it add to the iPhone’s appeal in China, which is Appleā€™s fastest-growing market, it will bring in a bit of new revenue, too.

Baidu VP Wang Jing tells Bloomberg that the terms of the Chinese search engine’s agreement with Apple entitle the iPhone maker to a cut of its advertising revenue. Wang wouldn’t disclose the size of that cut, but he did say that it’s akin to those it gives other smartphone makers that have integrated Baidu search into their devices.

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URL: http://allthingsd.com/20120614/baidu-will-give-apple-a-cut-of-ios-search-ad-revenues/