News

On Orbitz, Mac Users Steered to Pricier Hotels

Published on June 26, 2012
by Dana Mattioli

Orbitz Worldwide Inc. has found that people who use Apple Inc.’s Mac computers spend as much as 30 percent more a night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see.

The Orbitz effort, which is in its early stages, demonstrates how tracking people’s online activities can use even seemingly innocuous information — in this case, the fact that customers are visiting Orbitz.com from a Mac — to start predicting their tastes and spending habits.

Read the rest of this post on the original site ยป

Return to: On Orbitz, Mac Users Steered to Pricier Hotels

URL: http://allthingsd.com/20120626/on-orbitz-mac-users-steered-to-pricier-hotels/