Voices

Time on Site: A Terrible Metric?

Published on July 9, 2012
by Voices

What’s sad to me is that Google used to pride itself on the speed with which it helped you find the information you want, and then get out of the way. “Time on site” is a terrible metric for an information utility!

Tim O’Reilly, in a Google+ post

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URL: http://allthingsd.com/20120709/time-on-site-a-terrible-metric/