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As Rivals Outsource, Lenovo Keeps Production In-House

Published on July 9, 2012
by Loretta Chao

In a modest factory on the outskirts of China’s capital, electronics maker Lenovo Group Ltd. displays its unusual approach toward capturing the top spot in the global computer market.

The factory, which assembles desktop computers and servers, resembles thousands of others across China. Robotic arms are in constant motion, moving parts and pieces around. Rows of workers clad in blue pop parts into place as computers make their way down the line. The factory can churn out about 25,000 machines in a day.

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