Boxee, Roku Announcing Deals for Streaming Live Sports on TV

Published on April 19, 2010
by Lauren Goode

Watching live sports on television via the Web may have just gotten easier.

Starting Monday, Web-to-TV software company Boxee will distribute the National Hockey League’s Game Center Live online video content. In addition, the National Basketball Association is set to announce a similar partnership with Roku, maker of a digital video player that streams Netflix (NFLX) and Amazon (AMZN) Video on Demand via the Web, for the distribution of NBA digital video content, beginning with some of this season’s playoff games.

The NHL’s Game Center Live streams approximately a thousand of the league’s 1,200 games per season, or any games that are not national exclusives on Versus or NBC, the league’s partner networks, for $19.95 a month. No additional fees will be applied for the streaming of NHL Game Center Live content through Boxee’s social-media enabled, web-to-TV platform. Since the NHL is currently wrapping up its 2009-2010 season, the new NHL content available through the Boxee platform is minimal, but a spokesman for Boxee says this should lay the groundwork for a continued partnership into next season.

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