Apple’s New Front in Battle for TV

Published on August 15, 2012
by Jessica E. Vascellaro and Shalini Ramachandran

Apple Inc. is in talks with some of the biggest U.S. cable operators about letting consumers use an Apple device as a set-top box for live television and other content, according to people familiar with the matter.

The talks represent Apple’s most ambitious crack at infiltrating the living room after years of trying.

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