Xobni Takes to the Streets and Skies Above Microsoft

Published on April 22, 2010
by Nick Wingfield

Xobni’s best customers used to be Microsoft (MSFT) employees. Now the San Francisco startup plans to make a scene at Microsoft’s headquarters to win them back.

During the morning commute on Thursday, Xobni plans to advertise its product around Microsoft’s Redmond, Wash., campus with people spinning Xobni signs stationed at entrances to the main thoroughfares of Microsoft headquarters. A plane will pull a Xobni banner in the sky above the campus. Xobni radio and bus ads in the Seattle area started earlier this week.

Xobni, whose name is inbox spelled backwards, makes a plug-in program for Microsoft’s Outlook that makes it easier to quickly search for messages and contacts in the ubiquitous email software. It also connects Outlook to information on social networking sites like Facebook, pulling in status updates and photos into Outlook so users can see what their contacts and email correspondents are up to.

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