Apple’s TV Vision: Sharing, Full On-Demand, Icons

Published on August 16, 2012
by Jessica E. Vascellaro and Sam Schechner

Apple Inc.’s vision for a new television set-top box includes features designed to simplify accessing and viewing programming and erase the distinction between live and on-demand content, people briefed on Apple’s plans said.

The Cupertino, Calif.-based company proposes giving viewers the ability to start any show at any time through a digital-video recorder that would store TV shows on the Internet. Viewers even could start a show minutes after it has begun. Time Warner Cable Inc. offers a limited version of this feature called Start Over.

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