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Windows RT Tablets Could Carry Price Tag as Low as $300

Published on August 17, 2012
by John Paczkowski

When the first tablets running Microsoft’s forthcoming Windows RT operating system debut in October, they’ll do so at a very competitive price.

David Schmoock, Lenovo’s head of North American operations, tells Bloomberg that Windows RT tablets running ARM processors will cost a third to half as much as their Intel-powered, Windows 8 brethren.

Windows 8 tablets will cost $600 to $700, according to Schmoock. And Windows RT devices will cost $200 to $300 less. “RT will play in consumer and retail at very aggressive price points,” Schmoock said. “It will do well, but it’s going to be more of a consumer price-point play to begin with.”

If Schmoock is correct, this means we could see Windows RT tablets priced as low as $300. That’s $100 less than Apple’s iPad 2, and $200 less than the entry-level “new” iPad. So Microsoft would be seriously undercutting Apple on price — a wise move strategically, given its current position in the tablet market. Getting a 10-inch Windows RT tablet for $300 is a pretty compelling proposition. And it would do much to speed consumer adoption of the platform, which would in turn fuel the app development that needs to occur for the Windows ecosystem to truly thrive and match the one that has arisen around Apple’s iOS.

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