Media

Magazine Publishers Turn Back From the Abyss

Published on October 11, 2010
by Peter Kafka

Magazine publishers took a particularly brutal beating during the last ad recession, so they have a very long way to go if they’re going to climb back. Still, this is a start: Ad pages increased 3.6 percent in the last three months, and that’s the second consecutive quarter of growth, according to the industry trade group that used to call itself the Magazine Publishers of America. Worth noting that Condé Nast’s Wired, which may have the most successful iPad magazine app, saw ad pages jump 32.8 percent.

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