Media

The Ad Tech Boom, Explained

Published on November 1, 2010
by Peter Kafka

The advertising technology boom is premised on the notion that there is a lot of money to be made figuring out more efficient ways to link marketers, publishers and consumers together.

Or, alternately, it’s premised on the idea that Google is going to spend more of its billions on ad technology start-ups. Same thing, sorta.

Either way, banker Terry Kawaja, whose Luma Partners makes money navigating the ad tech landscape, does a nice job of parodying it here.

This is definitely inside baseball: If you don’t know what AdExchanger* is or don’t know who Mike Walrath** is, this may not do much for you.

Then again, if you’re familiar with any other overhyped industry jammed full of money and buzzwords, you can probably follow along just fine. (Couple of f-bombs here, so figure out on your own if this is work-safe or not):

*It’s a really good ad tech trade site.
**An ad tech pioneer who founded Right Media and sold it to Yahoo in 2007.

[Image credit: AMagill]

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