Media

Mobile Ads: Here’s What Works and What Doesn’t

Published on September 28, 2012
by Shira Ovide and Greg Bensinger

In 2010, Apple Inc. co-founder Steve Jobs proclaimed, “Mobile advertising really sucks.” Now, however, the rule book for what works in mobile advertising is slowly being written.

Some of the ingredients to success include ads that play on the unique properties of mobile gadgets, including location, or ads disguised as a game, coupon or information that consumers want, say ad executives and industry observers.

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