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Opening of Microsoft Pop-Up Stores Will Coincide With Surface Launch

Published on October 2, 2012
by John Paczkowski

October 26. That’s the day Microsoft’s new Windows 8 operating system officially ships and its Surface tablet arrives at market. It’s also opening day for some 30-plus pop-up stores. Located in markets including Miami, San Francisco, Las Vegas and Atlanta, these temporary brick-and-mortar storefronts are intended to capitalize on the holiday shopping season and give consumers curious about Surface and Windows 8 some hands-on time with both.

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URL: http://allthingsd.com/20121002/opening-of-microsoft-pop-up-stores-will-coincide-with-surface-launch/