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News Corp. Partners With Bank to Aid in Sale of IGN Entertainment Sites

Published on October 16, 2012
by William Launder and Keach Hagey

News Corp. is working with investment bank Allen & Co. on an auction to sell its network of videogame and entertainment Web sites, known as IGN Entertainment, after the company’s initial sale efforts failed to produce a deal, according to people involved on both sides of the negotiations.

The media company is launching the formal sales process as it prepares to spin-off its publishing and journalism assets from faster-growing media and entertainment businesses, in a split that has raised questions about where IGN would fit in the new structure.

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