Media

Amazon Struggles to Crack Publishing

Published on October 18, 2012
by Jeffrey A. Trachtenberg

Amazon.com Inc. has had lots of success in book retailing. But cracking the publishing business hasn’t been as easy.

Take one of Amazon’s biggest titles for fall, actress and director Penny Marshall’s memoir “My Mother Was Nuts.” In its first four weeks on sale, it has sold just 7,000 copies in hardcover, according to Nielsen BookScan. By comparison, actor Rob Lowe’s memoir, 2011’s “Stories I Only Tell My Friends,” published by Macmillan’s Henry Holt & Co., sold 54,000 hardcover copies in its first four weeks.

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