Microsoft Dives Into the Retail Scene

Published on October 21, 2012
by Shira Ovide and Ann Zimmerman

Microsoft Corp. typically lets its software out in the world and leaves decisions about how to sell computers to retailers. This time, though, the company is taking matters into its own hands.

As systems running its latest operating software go on sale Friday, Microsoft is playing an unprecedented role in dictating how computers should be displayed in big-box stores and how they should be pitched and explained to shoppers.

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